The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
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Become a ClientOn today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb.
US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed sharply to just 3.2% growth in H2, according to a January report from MediaRadar.
AI is moving upstream, showing up earlier in the decision-making process and increasingly shaping what happens next.
Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.
The brand faces numerous headwinds, including underperformance in China, war in the Middle East, and slowing athleisure sales.
While sales rose 3.5% YoY, healthy gains mask looming pressure from gas prices and war.
Three-quarters of consumers trust brands more when packaging appears eco-friendly.
Newsom mandates safety disclosures, bias checks, and watermarking, defying Washington’s lighter-touch stance.
Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.