Three-quarters of consumers trust brands more when packaging appears eco-friendly.
Calls grow to restrict AI-generated content, prompting marketers to reassess youth-focused placements.
As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and Services—and what’s next.
34% of Gen Zers have no emergency savings, more than double the share of baby boomers (16%), according to a February report from Bankrate.
Regulatory heat in Italy underscores the need for responsible youth marketing.
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.
Pinterest trends point to budget-friendly personalization, urging brands to sell add-ons—not overhauls.
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
With budgets in the low millions, B2B tech firms are prioritizing video to reach Gen Z and maximize effectiveness.
Young adults are flocking to news and media websites as electronics and health content tumble.
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
Efficient and enjoyable digital experiences are the top loyalty program priority across every generation, cited by 77% of millennials, 75% of Gen Z, 66% of Gen X, and even 45% of baby boomers, according to a January report from Deloitte.
Gen Z is nearly twice as likely as millennials to view AI-generated ads negatively, 39% vs. 20%, according to January data from the Interactive Advertising Bureau and Sonata Insights.
79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.
80% of Gen Z video streaming users (ages 18-29) have signed up for a service to watch specific content, then canceled or paused after finishing, according to a January survey from CivicScience.
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
Education solutions company Sallie has launched Backpack Media, an education media network that offers marketers access to Gen Z and Gen Alpha students and the families influencing their purchasing decisions across Sallie’s owned properties, the open web, and CTV.
Traditional financial-wellness partnerships may be less effective than digital-first ones.