The retailer is betting that a first-party model will help it avoid Temu’s mistakes—and make inroads against Amazon.
The retailer expects rising gas prices and uncertainty to enhance its value proposition.
Our data shows why this move makes sense.
Digital engagement should go beyond retail and small business.
Truist’s agreement with Plaid fits into a new norm.
On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Viral AI scenes spark studio backlash, exposing genAI’s tightrope between demo buzz and copyright infringement.
New guidelines reward commentary and original content, targeting repost spam that’s crowding user feeds.
A landmark cloud deal deepens its AI arms race, even as the possibility of laying off 20% of the company suggests soaring costs.
Platform algorithm changes or volatility is the top barrier to business growth for creators worldwide, cited by 18% of respondents, just 1 point ahead of lack of consistent brand deals (17%), according to a July 2025 survey from CreatorIQ.
Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.
Consideration rises, yet tax credit loss and high prices weigh on sales.
A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.
College sponsors outscore Super Bowl ads, delivering recall near SB leaders at lower cost.
The retailer hopes to leverage TikTok’s beauty influence to drive sales and deepen connections with customers.
Amazon leans into the grocer’s premium brand power.
Casas Bahia rebounds online while Magalu tightens its marketplace playbook.
Adding BNPL and credit-building opportunities can help them win the next generation of consumers.